How is GEO different from traditional SEO?

Traditional SEO focuses on ranking in search results. GEO focuses on being cited by AI. This requires authoritative, well-structured content with clear facts, statistics, and expertise signals.

Can you measure GEO success?

Yes, we track brand mentions in AI responses, referral traffic from AI platforms, and content indexing by AI crawlers. As the field matures, measurement tools are improving rapidly.

Future of Search

Generative Engine Optimisation (GEO)

AI Search Optimisation for Sydney Businesses

Start discovery workshop Speak to an engineer

AI Mentions: 300%
Citation Rate: 70%
AI Platforms: 5+

Answer

What is Generative Engine Optimisation (GEO)?

Show up when AI tools answer questions

Shape content so ChatGPT, Perplexity, and Gemini quote your brand in their responses.

Problems we solve

What we typically untangle.

AI Invisibility

Your competitors are being recommended by ChatGPT and Perplexity while your brand is never mentioned.

Declining Traffic

People are getting answers from AI instead of visiting websites—traditional SEO alone isn't enough.

AI Confusion

No clear strategy for how to appear in AI-generated responses and answers.

First-Mover Disadvantage

Waiting to act while competitors establish AI visibility and authority.

Inclusions

What's in the service.

Content shaped for AI citation

Authoritative pages AI systems trust

Topics and structure aligned for AI visibility

ChatGPT, Claude, and Perplexity optimisation

Knowledge graph alignment

Entity-based content strategy

AI citation monitoring

Competitive AI visibility tracking

Technical capabilities

Engineering depth, plainly listed.

AI Content Strategy

Citation-optimised content
Authoritative source signals
Entity-rich content
Structured data alignment
Knowledge graph targeting

Platform Optimisation

ChatGPT optimisation
Claude/Anthropic alignment
Perplexity visibility
Google Gemini targeting
Bing Copilot setup

Monitoring & Analytics

AI citation tracking
Brand mention monitoring
Competitor analysis
Performance reporting
Strategy refinement

Execution framework

How the engagement runs.

1-2 weeks

AI Visibility Audit

Analyse how your brand currently appears (or doesn't) in AI responses across major platforms.

Deliverables

AI visibility baseline
Competitor AI presence
Gap analysis
Opportunity report

1 week

GEO Strategy

Develop a comprehensive strategy for improving your visibility in AI-generated content.

Deliverables

Content strategy
Entity optimisation plan
Platform priorities
Implementation roadmap

Ongoing

Content Development

Create and optimise content specifically designed to be cited by AI systems.

Deliverables

Citation-optimised pages
Authority content
FAQ optimisation
Schema implementation

Monthly

Monitor & Optimise

Track AI citations, measure progress, and continuously optimise for better visibility.

Deliverables

Monthly reports
Citation tracking
Strategy adjustments
Competitive updates

04FAQ

Common questions

GEO optimises your content to be cited by AI systems like ChatGPT, Claude, and Perplexity when they answer questions. As more people use AI for research, GEO ensures your brand is included in those answers.