Meta Partner

Meta Ads Management

Facebook & Instagram Advertising for Sydney Businesses

Average ROAS
350%
Audience Reach
5x
Lower CPL
60%

Answer

What is Meta Ads Management?

Build demand and retarget warm audiences

Audience research, full-funnel campaigns across Facebook and Instagram, A/B testing, and clear reporting.

Problems we solve

What we typically untangle.

Audience Blindness

Ads showing to the wrong people with no strategy for finding ideal customers.

Creative Fatigue

Same ads running for months while performance steadily declines.

Tracking Issues

Pixel not set up correctly, unable to measure what's actually working.

Budget Waste

Spending on awareness without a path to conversion and sales.

Inclusions

What's in the service.

Audience research and creative
Facebook and Instagram campaigns
A/B testing and pixel tracking
Budget scaling and optimisation
Clear reporting on leads and ROI
Lookalike audience creation
Retargeting campaigns
Creative testing and iteration

Technical capabilities

Engineering depth, plainly listed.

Campaign Management

  • Full-funnel campaigns
  • Brand awareness
  • Lead generation
  • Conversion campaigns
  • Retargeting

Audience Targeting

  • Custom audiences
  • Lookalike audiences
  • Interest targeting
  • Behaviour targeting
  • Demographic targeting

Creative & Testing

  • Ad creative development
  • A/B testing
  • Dynamic creative
  • Video ads
  • Carousel ads

Execution framework

How the engagement runs.

01

1 week

Audience Research

Research your ideal customers and competitors to build targeted audience strategies.

Deliverables

  • Audience personas
  • Competitor analysis
  • Targeting strategy
  • Campaign structure

02

1-2 weeks

Setup & Creative

Set up pixel, audiences, and campaigns with compelling creative.

Deliverables

  • Pixel configuration
  • Audience creation
  • Ad creative
  • Campaign setup

03

Ongoing

Launch & Test

Launch campaigns, run A/B tests, and optimise for best-performing combinations.

Deliverables

  • Campaign launch
  • A/B testing
  • Performance optimisation
  • Budget allocation

04

Monthly

Scale & Report

Scale winning campaigns and provide detailed reporting on performance and ROI.

Deliverables

  • Performance reports
  • Scaling strategy
  • Creative refresh
  • Budget recommendations

04FAQ

Common questions

  • Yes, when done correctly. Meta ads excel at awareness, retargeting, and reaching specific demographics. Success requires strong creative, proper audience targeting, and full-funnel strategy.